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Strategy and Tactics

Getting there!

Over the past month or so I seem to have developed some loose guidelines for what I do. They aren’t rules, and I have not measured their impact, except to note that I feel comfortable about them:

1: From my business point of view I’m trying to get my Followers to Exceed my Following, that is, to be perceived as a leader. As of Wednesday, April 27, 2011 I am following 33 and being followed by 18. That ratio needs to change.

2: My tweeting is computer-based, and I seem to send off a burst of 4 or 5 tweets first thing in the day – a regular “Windows Tip” tweet, and references to news articles I’ve read. I think this improves my visibility because it gives a reader a time-focused set of issues.

3: I am ruthless in Un-following anyone who bursts with a dozen or more tweets in a row.

Please see also: ( Getting Followed )

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