Business Communications for the Mature Professional

416-621-9348

cgreaves@chrisgreaves.com

Overview

• Seven modules available as a series of 3-hour workshops

• Five modules available as a series of 1-hour presentations

• Seven modules available as individual 3-hour workshops

• Five modules available as individual 1-hour presentations

Not an MBA-theory course.

VERY practical, with real examples from my own business.

• Based on what I’ve seen.

• Based on what I’ve heard.

• Based on what I’ve done.

Each segment is based on a solid unassailable premise and builds on that premise.

Workshops hosted courtesy of Front Runner at Yonge/St. Clair; Subway, Cross-town bus and Parking available. $250 per workshop session.

Ideal for

(a) The Mature Professional

(b) Between Careers

(c) Home-Based Business

(d) Start-up Business

If you need a dynamic speaker for a 60-minute presentation

416-621-9348

cgreaves@chrisgreaves.com

If you would like to host one or more 3-hour workshops

416-621-9348

cgreaves@chrisgreaves.com

Seven Workshops

The workshops are offered on a carousel service – jump on/off/in/out any time.

We deem it prudent to establish a web site early on in the course.

1 Web Site Creation

2 Business cards

3 Letter Writing

4 Postcards

5 Proposals

6 Time Management

7 Web Site Maintenance

• Hands-on

• Loads of exercises

• Homework assignments between workshops.

• Email newsletter available for follow-up

• Workbook and notes supplied

Five Presentations

The presentations are offered on a suit-your-audience basis.

8 Business cards

9 Letter Writing

10 Postcards

11 Proposals

12 Time Management

• Dynamic motivational presentation (Chris Greaves in Action!)

• Email newsletter available for follow-up

• Presentation notes supplied

Web Site Creation

“There is no question that the Internet is transforming consumer behavior and buying practices, and companies without access to digital marketing expertise quickly find themselves falling behind. Over the last three years, e-marketing has been growing over 50% per year” - Canadian Marketing Association.

• Premise: There is nothing mysterious about web sites - until now you didn't know how to go about getting one for $10.

There is something very depressing about a business card with an AOL or GMAIL address.

And without a web site, you are not likely to be “found” by someone searching for your services, and will not have a nice store-front appearance to stand there with the rest of your peers.

This course takes you step by step from NOTHING to a glowing web presence.

Business Cards

• Premise: Don’t spend your time contacting prospects; Make them contact you

• Why business cards?

• What doesn’t work?

• What does work?

• Web!

• Design your card.

• Evaluate your card.

Learn how to design a business card that will go to work for You, carrying the message that your prospects should contact you NOW!

Examine current cards in the light of a logical examination of the real Why and Wherefore of business cards.

Learn what can not possibly work – and learn what must work.

Understand the relevant merits of the various communication channels available to us today.

Master the art of carrying four different sets of business cards.

Letter Writing

• Premise: Don’t spend money mailing letters; Make letters make money for you

• Letter Writing for Mature Professionals

• Why business letters?

• What doesn’t work?

• What does work?

• The small-step process.

Learn to design all forms of business communications that will go to work for you, carrying the message that your prospects should take action NOW!

Examine current business letters in the light of a logical examination of the real why and wherefore of business letters.

Learn what can not possibly work – and learn what must work.

Understand the easy steps that lead to letters that get results.

Postcards

• Shift your marketing strategy

• Aim for bigger, more profitable clients

• Lose your fear of the investment you have made in your 300 contacts on your contact list.

Most of those contacts are people you have never met; they get a Christmas card each year. A telephone call twice a year if they are lucky.

Your investment in them is about fifteen minutes a year, two dollars in postage. No wonder you don’t get much business from them.

On the other hand, when You do phone them, they respond cheerfully “Oh Hi! Good to hear from You!”. You are recognized; they just don’t know what they want from You.

Hence - The Postcard Campaign.

• Why postcards?

• Slogans

• Costs

• Sides

• Sizes

• Frequency

• Mail-merge

• The Dastardly Printer

Proposals

• Premise: Business is the exchange of two pieces of paper, one of which must be a cheque.

A proposal is a means of establishing new business with a client or a prospect.

Proposals and resumes are quite similar.

The proposal is a communication that elicits a cheque from the recipient. It is the means of initiating business, and converting a prospect into a client.

A good proposal generates a cheque; a bad proposal must be rewritten.

• Proposals that Write Themselves

• The Phone Call

• The Email

• The Folders

• The Writing Process

• The Deadline

• The Result

Time Management

• Premise: Jet lag and Daylight saving time notwithstanding, we have twenty four hours in each day. No more; no less.

You have just returned from two networking events – You were away most of the day. You dump your wallet, pockets, purse etc. on the desk and retire for the night, exhausted.

In the morning a mountain of paper awaits You – business cards with hand-written notes, receipts, the lot. You know what I’m talking about.

Of course, You wake late at 8:30 a.m. and are dismayed at Your plan to start telephoning at 9:00 a.m.

For many people this is an unpalatable truth, but it remains the truth, regardless of popular belief. There are twenty four hours in every day. If you are unconvinced of this, you will not be able to manage your time, for you cannot manage something you do not have.

The trick in time management is to recognise that the time we are given slips away regardless of what we do, and tomorrow will bring a fresh twenty four hours.

It is our responsibility to use today’s twenty-four hours in a proper manner, for we shall never see them again, never.

• Scheduling Marketing Time

• What to Do With Junk Postal Mail

• How to Deal With Junk Email

• The Real Desktop

• The Real Day

• Voice-Mail With Results

• Door-to-Door Salesmen

• Useful Distractions

• Clearing the Desk

Web Site Maintenance

• Premise: You have neither the time nor the money to spend on your web site. You have more important things to do.

Vital it is that you maintain control over your web site.

• Configuring a Host FTP Account

• Configuring the FTP client “CORE FTP LE”

• Configuring an EMAIL client

• Adding a New Sub-Domain

• Transferring an Existing Domain

• Transferring an Existing Email Account

• Transferring Web Hosting from Netfirms to HostGator

• Transferring Mail

• Changing Passwords

• Dealing with Email Certificates

• What to do when your Hosting Service goes bankrupt

4166219348

cgreaves@chrisgreaves.com

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